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Author: Florina Coca

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Optimize the Automated Email Campaign Experience with new features: AB Split and Jump to Trigger

Did you know that you can now take email campaign personalization to a whole new level by using AB Split and Jump to Trigger features in automated flows? For effective communication with subscribers, simply sending a newsletter is no longer … Continue reading

template newsletter march spring campaign

New Newsletter Creation Resources for March: Email Templates, Theme Forms and Editable Banners

Spring comes with new resources for creating email marketing campaigns in March! We have launched 8 new email newsletter templates, themed forms and editable banners in the NewsMAN platform. Let’s take each one in turn to see what they look … Continue reading

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Delight Customers with Creative Email Campaigns for Valentine’s Day

The upcoming celebration of love is swiftly approaching, evident in the adorned aisles of stores everywhere. Both online and offline, there’s a palpable sense of hustle and bustle as final preparations take place. Across the spectrum, eCommerce platforms are curating … Continue reading

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Tags for newsletter subscribers, what are they, and how do you use them in customizing emails?

Do you want to send more personalized emails to subscribers based on a product category they chose when subscribing or on a click in the newsletter? Nothing simpler. Use the new tagging feature for newsletter subscribers. This way, you will … Continue reading

dmarc-newsman

New! DMARC for the newsletter sending domain. What it is and how it helps you

Did you know that you can improve the inbox delivery rate of your email campaigns by authenticating the sending domain through DNS? Today, we present DMARC, the new feature available in the NewsMAN platform, designed to enhance the security and … Continue reading

holiday campaigns benefits

How to Create Holiday Campaigns Focused on Customer Benefits

Although the holiday season hasn’t started yet, the decorations on the street announce its imminent start. Shops are painstakingly setting the scene for the most eagerly anticipated campaign of all: the winter festive season. Some are arranging products in special … Continue reading

send newsletter smart shoppers

How to Create Captivating Newsletters for Smart Shoppers in 9 Steps

Would you like to quickly learn how to create captivating newsletters that truly resonate with the minds and hearts of smart shoppers? If so, this article has been exclusively designed for you. We’ve meticulously crafted a 9-step checklist to assist … Continue reading

exit-intent pop-ups leave site

Exit-Intent Site Pop-ups: Regaining Visitors’ Attention with Last-Minute Offers

Have you considered the importance of regaining visitors’ attention when they are about to leave your site? Research suggests that personalized exit-intent email pop-ups can significantly boost your conversions by 30% to 300%. In order to improve the traditional subscription … Continue reading

email marketing segmentation micro macro

What is Micro and Macro Segmentation in Email Marketing and How to Implement Them for Successful Campaigns

Did you know that email marketing segmentation is the most effective strategy used by marketers, along with personalization and automation, and can increase your revenue by up to 760%? (source). In today’s digital landscape, saturated with advertisements, subscribers appreciate only … Continue reading