Black Friday has become more than just a shopping event for customers and businesses alike. Not running eCommerce email marketing campaigns on Black Friday is like having a powerful car in your arsenal, but deciding to leave it in the … Continue reading →

Did you know that businesses can lose up to 50% of their newsletter subscribers in a year, either through unsubscription or lack of engagement? Inactive subscribers affect open and click-through rates, as well as the deliverability of email marketing campaigns. … Continue reading →

Black Friday 2022 is fast approaching. Before you plan to promote your offers, bear in mind that caution has replaced impulsiveness in consumer behaviour. Fortunately, you have plenty of time to prepare an SMS and email marketing campaign that will … Continue reading →

The long-awaited Black Friday shopping event is fast approaching. In the USA, it takes place on November 25, 2022. In fact, the frenzy has already started and everyone is preparing in their own way. If you’re still on the fence … Continue reading →