It’s Time For A/B Testing: How To Set Your Campaign Right A/B testing is a method of comparing two versions of an email to see which one performs better on a specific metric, such as Open Rate, Click Rate or … Continue reading →

Have you ever thought that you can have the most beautiful and well optimized newsletter, but not bring results? Maybe you’ve been in this situation. Sometimes marketers work for days to create the perfect email marketing campaign, but do not … Continue reading →

A successful business is built through strong client relationships. You want them to know your brand, trust your products and be loyal to you. As February is the month of love, here is some advice to help you attract old … Continue reading →