Lead magnet is a term that describes something you offer for free in exchange for people’s contact information. You have surely downloaded an ebook with useful information or received a free product sample for which you had to fill in … Continue reading →

If you recently took a walk through the shops, you found out: the products specific to the Winter Holidays have appeared. Whether you are in the camp of those who love Christmas, or you are more of a Grinch, it is … Continue reading →

With the winter holidays behind us and spring in the air, we dare you to refresh your email marketing campaigns. People are getting more emails than ever, according to Statista, so don’t use last years’ emails and don’t do what … Continue reading →