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Tag Archives: email campaign

newsman-holiday-sales-sms-marketing

How to increase holiday sales with SMS marketing

Are you planning your holiday promotion campaigns and want to make sure you get optimal results? The solution is simple: send SMS messages that complement your eCommerce newsletter, campaigns social media campaigns or Google ads. Although based on old technology, … Continue reading

reactivate-inactive-subscribers-Black-Friday-holidays

Strategies to reactivate inactive subscribers for Black Friday and holidays

Did you know that businesses can lose up to 50% of their newsletter subscribers in a year, either through unsubscription or lack of engagement? Inactive subscribers affect open and click-through rates, as well as the deliverability of email marketing campaigns. … Continue reading

black friday email marketing

Why send newsletters on Black Friday? 3 reasons + Bonus

The long-awaited Black Friday shopping event is fast approaching. In the USA, it takes place on November 25, 2022. In fact, the frenzy has already started and everyone is preparing in their own way. If you’re still on the fence … Continue reading

landing-page-in-email-marketing

Landing page linked to email marketing automation for more conversions

What do newsletters have in common with landing pages that collect customer data? Answer: more conversions. Did you know that businesses that use marketing automation have 451% more qualified leads and that 47% of them buy more than unqualified ones? … Continue reading

5-email-marketing-mistakes

5 email marketing mistakes and how to fix them

Are you sending out newsletters, but subscribers aren’t opening them and reacting to your offers as much as you’d like? You’re probably wondering what email marketing mistakes you’re making. Although email marketing remains one of the most effective methods of … Continue reading

newsletters-strategies-email-marketing-engagement

Types of newsletters and strategies that generate engagement

Did you know that engagement with email marketing campaigns is essential for increased email deliverability? Or that newsletters are considered one of the best ways to convert leads into customers?  90% of marketers look at subscriber interaction with messages sent … Continue reading

email-marketing-relevant-2022

Is email marketing still relevant in 2022?

Every day we hear about new tools and technologies or trends that bring followers. It is good to analyze them and try them, sometimes at the expense of the old ones. But few methods of promotion have maintained and even … Continue reading

easter-email-marketing-campaigns

Ideas and inspiration for Easter email marketing campaigns

Easter is one of the most important religious holidays worldwide and an opportunity to communicate with your audience. Beyond the Christian symbolism, Easter is associated with spring, Easter Bunny, time spent with family and so on. Seasonal email marketing campaigns … Continue reading

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How to write an effective newsletter that converts?

Want more results when you send out the next newsletter to subscribers? Find out in the current article how to write an effective newsletter to be more successful with your email marketing campaigns. An effective newsletter goes beyond ticking a … Continue reading