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Tag Archives: Email Campaigns

email marketing performance

How do you measure the performance of email campaigns? 5 indicators explained

Did you know that studies consistently rank email marketing at the top of promotion and sales methods, often above social media or SEO? But how do you know if your strategy is working and if you are fully enjoying the … Continue reading

5-email-marketing-mistakes

5 email marketing mistakes and how to fix them

Are you sending out newsletters, but subscribers aren’t opening them and reacting to your offers as much as you’d like? You’re probably wondering what email marketing mistakes you’re making. Although email marketing remains one of the most effective methods of … Continue reading

newsletters-strategies-email-marketing-engagement

Types of newsletters and strategies that generate engagement

Did you know that engagement with email marketing campaigns is essential for increased email deliverability? Or that newsletters are considered one of the best ways to convert leads into customers?  90% of marketers look at subscriber interaction with messages sent … Continue reading

ecommerce-lead-magnets-for-email-marketing

7 eCommerce lead magnets for email marketing

Lead magnet is a term that describes something you offer for free in exchange for people’s contact information. You have surely downloaded an ebook with useful information or received a free product sample for which you had to fill in … Continue reading

travel-newsletter-during-pandemic

6 tips for successful tourism newsletter

Tourism was one of the areas hardest hit by the pandemic, but is timidly trying, more than a year and half after the outbreak of the Covid-19 crisis, to recover. And as everything is digital lately, email marketing campaigns are also … Continue reading

saving-time-features-email-marketing

Email marketing: 5 NewsMAN features that save you time

We all love things that save us time. Whether it’s daily life or work, we’re always happy when we can do something faster that we couldn’t do before. Today is about how you can save time with NewsMAN platform when you do … Continue reading

mailchimp illegal in the EU

Email Marketing: Mailchimp illegal in the EU. Are there solutions?

Germany has declared illegal the use of email marketing provider – MailChimp because the data is being transferred from the EU to the US, and the US intelligence service is accessing it.  The FOGS Magazin company from Munich, which used … Continue reading

email marketing for customer experience

How to stand out in the subscriber’s inbox through the experience offered?

It’s no secret that any business wants to stand out in the subscribers’ inbox and surpass its competitors in sales. However, things do not happen overnight, and the solution is not to copy the competition or to do as it … Continue reading

email-campaigns-frequency

How often is it ok to send email campaigns for your online store?

As a newsletter sending provider, we get a lot of email marketing questions. But if there’s one question that comes up more often, it’s about the optimal frequency of sending email campaigns to subscribers. It’s only natural to be concerned … Continue reading