Did you know that businesses can lose up to 50% of their newsletter subscribers in a year, either through unsubscription or lack of engagement? Inactive subscribers affect open and click-through rates, as well as the deliverability of email marketing campaigns. … Continue reading →

Black Friday 2022 is fast approaching. Before you plan to promote your offers, bear in mind that caution has replaced impulsiveness in consumer behaviour. Fortunately, you have plenty of time to prepare an SMS and email marketing campaign that will … Continue reading →

Every day we hear about new tools and technologies or trends that bring followers. It is good to analyze them and try them, sometimes at the expense of the old ones. But few methods of promotion have maintained and even … Continue reading →

Lead magnet is a term that describes something you offer for free in exchange for people’s contact information. You have surely downloaded an ebook with useful information or received a free product sample for which you had to fill in … Continue reading →