Halloween is just the start of a season of newslettering campaigns targeted at different themed holidays, and it’s important to have a tailored campaign that will bring the best results. In addition, Halloween tends to become one of the most … Continue reading →

What do newsletters have in common with landing pages that collect customer data? Answer: more conversions. Did you know that businesses that use marketing automation have 451% more qualified leads and that 47% of them buy more than unqualified ones? … Continue reading →

You know those emails that just delight you? Whether they make you sketch a smile or just give you a feel-good vibe, they simply lift your vibe and you love them! It’s the personalised emails that you read with gusto. … Continue reading →

Did you know that studies consistently rank email marketing at the top of promotion and sales methods, often above social media or SEO? But how do you know if your strategy is working and if you are fully enjoying the … Continue reading →

Are you sending out newsletters, but subscribers aren’t opening them and reacting to your offers as much as you’d like? You’re probably wondering what email marketing mistakes you’re making. Although email marketing remains one of the most effective methods of … Continue reading →

Did you know that engagement with email marketing campaigns is essential for increased email deliverability? Or that newsletters are considered one of the best ways to convert leads into customers?  90% of marketers look at subscriber interaction with messages sent … Continue reading →

The road to the subscriber inbox is paved with many unknown things. Surely you already know this if you communicate with subscribers through the newsletter. In the middle of a major email campaign, you’ve probably wondered at least once: what … Continue reading →

Every day we hear about new tools and technologies or trends that bring followers. It is good to analyze them and try them, sometimes at the expense of the old ones. But few methods of promotion have maintained and even … Continue reading →

We are keeping up with email marketing trends! We’ve launched Dark Mode Email Preview in the NewsMAN newsletter creation editor so you can check how your email campaign looks on a dark theme. This feature will show you a preview … Continue reading →