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Tag Archives: Email Series

reactivate-inactive-subscribers-Black-Friday-holidays

Strategies to reactivate inactive subscribers for Black Friday and holidays

Did you know that businesses can lose up to 50% of their newsletter subscribers in a year, either through unsubscription or lack of engagement? Inactive subscribers affect open and click-through rates, as well as the deliverability of email marketing campaigns. … Continue reading

email-marketing-SMS-campaign-Black-Friday

Black Friday 2022: how to combine newsletter and SMS campaign for a successful promotion

Black Friday 2022 is fast approaching. Before you plan to promote your offers, bear in mind that caution has replaced impulsiveness in consumer behaviour. Fortunately, you have plenty of time to prepare an SMS and email marketing campaign that will … Continue reading

landing-page-in-email-marketing

Landing page linked to email marketing automation for more conversions

What do newsletters have in common with landing pages that collect customer data? Answer: more conversions. Did you know that businesses that use marketing automation have 451% more qualified leads and that 47% of them buy more than unqualified ones? … Continue reading

email marketing performance

How do you measure the performance of email campaigns? 5 indicators explained

Did you know that studies consistently rank email marketing at the top of promotion and sales methods, often above social media or SEO? But how do you know if your strategy is working and if you are fully enjoying the … Continue reading

5-email-marketing-mistakes

5 email marketing mistakes and how to fix them

Are you sending out newsletters, but subscribers aren’t opening them and reacting to your offers as much as you’d like? You’re probably wondering what email marketing mistakes you’re making. Although email marketing remains one of the most effective methods of … Continue reading

newsletters-strategies-email-marketing-engagement

Types of newsletters and strategies that generate engagement

Did you know that engagement with email marketing campaigns is essential for increased email deliverability? Or that newsletters are considered one of the best ways to convert leads into customers?  90% of marketers look at subscriber interaction with messages sent … Continue reading

email-marketing-March

Email Marketing Ideas to Stand Out This March

With the winter holidays behind us and spring in the air, we dare you to refresh your email marketing campaigns. People are getting more emails than ever, according to Statista, so don’t use last years’ emails and don’t do what … Continue reading