Although the holiday season hasn’t started yet, the decorations on the street announce its imminent start. Shops are painstakingly setting the scene for the most eagerly anticipated campaign of all: the winter festive season. Some are arranging products in special … Continue reading →

Black Friday is coming to an end pretty much everywhere and we’re already looking forward to the festive season. We’re just a few days away from the start of the holiday email marketing campaigns! Most start a few days before … Continue reading →

Did you know that businesses can lose up to 50% of their newsletter subscribers in a year, either through unsubscription or lack of engagement? Inactive subscribers affect open and click-through rates, as well as the deliverability of email marketing campaigns. … Continue reading →