You know those emails that just delight you? Whether they make you sketch a smile or just give you a feel-good vibe, they simply lift your vibe and you love them! It’s the personalised emails that you read with gusto. … Continue reading →

Did you know that studies consistently rank email marketing at the top of promotion and sales methods, often above social media or SEO? But how do you know if your strategy is working and if you are fully enjoying the … Continue reading →

Are you sending out newsletters, but subscribers aren’t opening them and reacting to your offers as much as you’d like? You’re probably wondering what email marketing mistakes you’re making. Although email marketing remains one of the most effective methods of … Continue reading →

Did you know that engagement with email marketing campaigns is essential for increased email deliverability? Or that newsletters are considered one of the best ways to convert leads into customers?  90% of marketers look at subscriber interaction with messages sent … Continue reading →

Do you run a hotel and want to provide a better guest experience? Add customized automated campaigns for tourists to your email marketing strategy. Find out from the current article which are the top 7 email marketing automations for hotels … Continue reading →

The road to the subscriber inbox is paved with many unknown things. Surely you already know this if you communicate with subscribers through the newsletter. In the middle of a major email campaign, you’ve probably wondered at least once: what … Continue reading →

We are keeping up with email marketing trends! We’ve launched Dark Mode Email Preview in the NewsMAN newsletter creation editor so you can check how your email campaign looks on a dark theme. This feature will show you a preview … Continue reading →

Lead magnet is a term that describes something you offer for free in exchange for people’s contact information. You have surely downloaded an ebook with useful information or received a free product sample for which you had to fill in … Continue reading →

Email marketing campaigns and online ads are both promotional strategies that help you achieve different marketing objectives. But did you know that you can use them together to optimize the sales process? Email remains one of people’s preferred communication methods, … Continue reading →