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Tag Archives: personalization

email marketing segmentation micro macro

What is Micro and Macro Segmentation in Email Marketing and How to Implement Them for Successful Campaigns

Did you know that email marketing segmentation is the most effective strategy used by marketers, along with personalization and automation, and can increase your revenue by up to 760%? (source). In today’s digital landscape, saturated with advertisements, subscribers appreciate only … Continue reading

email marketing communication conversion channel

Email Marketing – Why it’s been the most beloved communication and conversion channel for over 20 years

From clients, to marketers and businesses, we all love it. Email is simple, fast, personal, and has a low cost. What better time to highlight why email marketing continues to be the most beloved channel for communication, promotion and conversion … Continue reading

valentines-day-email-newsletter-marketing

How to Create Engaging Valentine’s Day Newsletters in the Month of Love?

❤️ Love is in the air! It’s the month of love and there’s excitement everywhere. Everyone is out and shopping! Have you finished your Valentine’s Day newsletter campaigns? If not, here are some best practices and examples to create engaging … Continue reading

5-examples-personalized-emails-newsman

5 Most Loved Personalized Emails with Examples

You know those emails that just delight you? Whether they make you sketch a smile or just give you a feel-good vibe, they simply lift your vibe and you love them! It’s the personalised emails that you read with gusto. … Continue reading