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Tag Archives: subscribers segmentation

newsman-holiday-sales-sms-marketing

How to increase holiday sales with SMS marketing

Are you planning your holiday promotion campaigns and want to make sure you get optimal results? The solution is simple: send SMS messages that complement your eCommerce newsletter, campaigns social media campaigns or Google ads. Although based on old technology, … Continue reading

reactivate-inactive-subscribers-Black-Friday-holidays

Strategies to reactivate inactive subscribers for Black Friday and holidays

Did you know that businesses can lose up to 50% of their newsletter subscribers in a year, either through unsubscription or lack of engagement? Inactive subscribers affect open and click-through rates, as well as the deliverability of email marketing campaigns. … Continue reading

email marketing performance

How do you measure the performance of email campaigns? 5 indicators explained

Did you know that studies consistently rank email marketing at the top of promotion and sales methods, often above social media or SEO? But how do you know if your strategy is working and if you are fully enjoying the … Continue reading

easter-email-marketing-campaigns

Ideas and inspiration for Easter email marketing campaigns

Easter is one of the most important religious holidays worldwide and an opportunity to communicate with your audience. Beyond the Christian symbolism, Easter is associated with spring, Easter Bunny, time spent with family and so on. Seasonal email marketing campaigns … Continue reading